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在剛剛結(jié)束的GDC 2016期間，當(dāng)所有游戲開(kāi)發(fā)者都把眼球放在VR、AR的開(kāi)發(fā)之上時(shí)，眾多海外媒體卻對(duì)360游戲許怡然公布的“SUPER 360°計(jì)劃”大加贊賞。著名海外媒體MobileWorld Live更是專(zhuān)門(mén)發(fā)表了對(duì)此計(jì)劃的評(píng)論文章，對(duì)360游戲在游戲產(chǎn)業(yè)尤其是移動(dòng)游戲領(lǐng)域的運(yùn)營(yíng)、全球化以及戰(zhàn)略布局等方面進(jìn)行了報(bào)道。

報(bào)道認(rèn)為，360游戲推行的“SUPER 360°計(jì)劃”，對(duì)于游戲開(kāi)發(fā)者有著巨大幫助，尤其是準(zhǔn)備進(jìn)入中國(guó)市場(chǎng)的海外游戲開(kāi)發(fā)者。計(jì)劃內(nèi)推行的對(duì)開(kāi)發(fā)者的回饋與保護(hù)等措施，在保護(hù)開(kāi)發(fā)者最大權(quán)益的同時(shí)，還能夠幫助其接觸到龐大的中國(guó)游戲市場(chǎng)。360游戲擁有的龐大的用戶(hù)群體，則可以最大限度的為開(kāi)發(fā)者們提供數(shù)據(jù)分析基礎(chǔ)。360游戲成立的“全球游戲發(fā)行聯(lián)盟”，也已經(jīng)被EA、Disney等眾多海外廠商所認(rèn)可。

Mobile World Live是GSM協(xié)會(huì)的門(mén)戶(hù)網(wǎng)站，自2009年推出以來(lái)，已經(jīng)成為面向移動(dòng)行業(yè)提供深刻見(jiàn)解、信息和聯(lián)系的資源。GSM協(xié)會(huì)是全球移動(dòng)運(yùn)營(yíng)商利益的代表。它聯(lián)合了全球220多個(gè)國(guó)家的近800家移動(dòng)運(yùn)營(yíng)商，以及更廣泛的移動(dòng)產(chǎn)業(yè)鏈中的230多家企業(yè)，其中包括手機(jī)制造商、軟件公司、設(shè)備供應(yīng)商、互聯(lián)網(wǎng)企業(yè)以及金融服務(wù)、醫(yī)療衛(wèi)生、媒體、交通與公用事業(yè)等細(xì)分行業(yè)的組織。GSM 協(xié)會(huì)還舉辦世界移動(dòng)通信大會(huì) (Mobile World Congress) 和亞洲移動(dòng)通信博覽會(huì) (Mobile Asia Expo) 等行業(yè)領(lǐng)先活動(dòng)。

“SUPER 360°計(jì)劃”是360游戲2016年度重點(diǎn)打造的公司戰(zhàn)略規(guī)劃，內(nèi)容囊括IP策略、用戶(hù)運(yùn)營(yíng)、獨(dú)家**、服務(wù)前置、發(fā)行渠道升級(jí)等內(nèi)容。在GDC 2016以及不久前結(jié)束的GMGC大會(huì)上，“SUPER 360°計(jì)劃”已經(jīng)被眾多海內(nèi)外的游戲廠商認(rèn)可。

以下為Mobile World Live報(bào)道原文：

360 Games claims “Super” strategy to attract developers

360 Games, a Chinese game platform and publisher, launched several initiatives to attract game developers to China.

According to president Alex Xu, the company is confident it can “take overseas games to our increasing millions of users as proven by our track record with the world’s leading developers such as Electronic Arts and Big Fish Games”.

360 Games said it has a user base of one billion players in China, 800 million of which are registered on mobiles (the rest PC owners).

The initiative includes three elements, the company said: its “Super360° Strategy”, a mobile ad revenue return plan, and an app security solution.

The “Super” acronym stands for service, user base, IP, exclusivity and rules. As part of this, it touted a “global publishing alliance” with companies such as Electronic Arts and Disney.

For the ad element, its said that developers integrating apps with its mobile ads SDK can expect “a high fill rate” of mobile ads (the rate at which a publisher successfully sends and receives a request for a full ad impression from an ad network) and 100 per cent of mobile ad revenue.

Developers can benefit from “a better advertising experience with native ads format, a safer process with 360 security products and solutions, and higher revenue”, the company said.

Finally, it announced 360 AppShield, which prevents third parties from tampering with the integrity of a game’s code, to help developers “cope with copycats or code cracking issues”.

Established in 2009, 360 Games claims to have launched “some of the most successful and popular mobile games in China, most of which had over one million downloads on release day,” including Clash of Clans and Need for Speed.